Tunefind, the go-to destination for TV and film music discovery, has acquired France-based Heard On TV, another TV music site. Heard On TV’s content will now redirect to Tunefind.
“Heard On TV has a similar mentality to Tunefind, in that it was also started by a TV music fan, for fans as a passion project,” explains Tunefind’s Amanda Byers. “We’re excited to welcome the Heard On TV community to the Tunefind fold, and we hope they will be thrilled with our extensive TV show and movie coverage, active user Q&A boards, and exclusive behind-the-scenes info on the music featured in the shows and movies they love.”
This acquisition is part of an international growth strategy that has helped Tunefind reach over 3M unique visitors and 4.5 M sessions this month.
Though this is Tunefind’s first formal business deal with a European company, the site’s traffic increasingly comes from overseas. “US traffic is 40% now, with 60% coming from outside the country,” states Byers. “That was flipped 5 years ago. With the rise of the video streaming services, we’re seeing audiences become truly global as content is redistributed around the world.”